Promoting GI, Protecting Diversity

Last week, I happened to go to Goa (regretfully, not a holiday!). The airport, as many airports across the country, is full of shops.

Apart from the usual brand shops and the special Goa memorabilia shops, I came across a fascinating outlet here. It was a ‘GIs of India’ shop!

Oh, I have jumped the gun! GI could stand for any number of things. I am referring to Geographical Indication, which is “an indication which identifies goods such as agricultural goods, natural goods or manufactured goods as originating, or manufactured in the territory of a country, or a region or locality in that territory, where a given quality, reputation or other characteristic of such goods is essentially attributable to its geographical origin and in case where such goods are manufactured goods one of the activities of either the production or of processing or preparation of the goods concerned takes place in such territory, region or locality, as the case may be.”. GI is a type of intellectual property right, which certifies a product as having originated in a specific geographic location—for instance, that the Mysore silk you just bought is indeed produced in Mysore; or the Jaipur Blue Pottery is indeed from Jaipur.

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Madurai Sungudi is GI registered

India enacted the Geographical Indications of Goods (Registration and Protection) Act in 1999. The first GI product to be registered was Darjeeling Tea. Now there are 330 GI registered products—a fascinating range, from the usual suspects to the completely unexpected—from Kanpur Saddlery, to Beed Custard Apple; from Coimbatore Wet Grinder, to Varanasi Glass Beads!

The shop at the Goa Airport was very new, just being set up. But the staff were extremely enthusiastic and eager not just to sell their products, but also share information on the concept of GI shops. They said that a large chain of these was coming up across the country.

Indeed an exciting way to create a market for these amazing products, and preserve the diversity, both natural and cultural.

I’ll be on the lookout for these GI shops, for sure!

–Meena

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