As the countdown begins, and the hype builds up to Mothers’ Day, cards, gifts and flower sellers, and restaurants look forward to a bonanza. Yet another day, among at least five other “days” that now mark every one of the 365 days of the year. While these days are created, in many cases, to commemorate an event or person, or to raise awareness about a cause, they have also become lucrative occasions for marketing memorabilia.
Most of us have never thought about Mothers’ Day beyond debating over what to gift Mom. In fact, my generation does not remember celebrating such a day at all. We assumed that it was a relatively new concept. Well, surprise, surprise! The history of this day dates back over a century, and ironically, it was started with completely different objectives.

The story goes way back to the early 19th century and an ordinary working class woman Ann Maria Reeves Jarvis who lived in the Appalachian area of West Virginia in the United States. Ann Maria bore more than a dozen children but, as was common in those times, lost most of them to childhood diseases like diphtheria and measles. While most families took childhood mortality as a will of God, Ann Maria felt that a major factor was the unhealthy and unsanitary conditions amidst which the community lived. She felt that it was important that families, and especially women, were made aware of this. As an active member of the local Methodist Episcopal Church, she organized Mothers’ Work Clubs where she raised awareness about hygiene and sanitation, and the vital importance of boiling drinking water. The church promoted special Mothers’ Work Days when women would work together to collect trash, and undertake other projects to improve local environmental conditions. The organisers provided medicine and supplies to sick families, and when necessary, quarantined entire households to prevent epidemics.
The American Civil War that began in 1861 changed the focus on Ann Maria’s work. She organised women’s groups to help soldiers from both sides who were sick or wounded. She worked to promote peace and unity. In 1868, despite threats of violence, she organized a Mothers’ Friendship Day to bring families of both sides together to restore a sense of community. She strongly believed that women, and especially mothers, were best suited to bring people together with a goal of peace.
Thus Ann Maria Jarvis spent her life mobilising women to work for improving the lives of their children. She fervently hoped that the vital work of mothers was recognized. She once wished “I hope and pray that someone, sometime, will found a memorial mother’s day commemorating her for the matchless service she renders to humanity in every field of life. She is entitled to it”.
Ann Maria Jarvis died in 1905. Her daughter Anna Jarvis set out to make her mother’s dream a reality by designing a Mother’s Day celebration in honour of her mother. She chose the second Sunday in May to mark the anniversary of her mother’s death. Ann Jarvis herself never married and had children, but she viewed motherhood simply through the eyes of a daughter. Thus she constructed a child-centered celebration of motherhood for Mother’s Day: a “thank-offering” from sons and daughters and the nation “for the blessing of good homes.” She requested children to visit or write letters home on this day. She chose her mother’s favourite flower, the white carnation, as an emblem for this day.
The first Mother’s Day celebration was held on 10 May 1908 in Andrews Methodist Church in Grafton, Ann’s hometown. Anna handed out hundreds of white carnations to the mothers who attended. After that Anna lobbied to get official recognition for this day. The day was granted federal recognition by President Wilson in 1914, just before the start of World War I.
While she succeeded in getting Mother’s Day adopted as national holiday, Anna Jarvis saw the concept as her intellectual and legal property, and not as part of the public domain. She wished for Mother’s Day to remain a “holy day,” to remind us of our neglect of “the mother of quiet grace” who put the needs of her children before her own.
But the market realized the commercial appeal of a sentimental celebration of motherhood, combined with the story of a daughter’s story of memorialization. The appeal to write letters home fueled a huge boom in the greeting card industry, and the white carnation gesture bloomed into a thriving market for all flowers. By the early twentieth century, it had become yet another observance that turned into a “burdensome, wasteful, expensive day”.
Anna Jarvis was appalled by the commercialization. She publicly denounced all such gimmicks, and registered her protest in many ways in different forums—from boycotts to gate crashing conventions. She spent the rest of her life fighting, and spending all her money on opposing what she thought was the distortion of the original sentiment of the day, and the crass profiteering that this resulted in. She also struggled for a copyright on the phrase “Second Sunday in May, Mother’s Day”. She insisted that it was Mother’s Day and not Mothers’ Day as was being marketed, and which was also a ploy to counter her copyright claims.
Anna could have easily profited from the day by claiming royalties from the sales of cards and flowers, but she remained firm in her opposition to the commercialization of her original sentiment. She and her sister survived on the small inheritance from their father. She was so distraught at the way the commemoration morphed into a commercial extravaganza, she even started a petition in 1943 to have the national holiday recalled. She spent her last days in a sanatorium in Philadelphia, and died of heart failure in 1948.
This year as we plan special treats for our mothers (and they certainly deserve those!) let us also remember how it all began, and Anna Jarvis who regretted creating this day! And let it not be only a once-a-year gesture. We can show we care and love, in more ways than one.
Happy Mother’s Day!
–Mamata








