In the next few days the hype will build up. There will be a marketing blitz reminding us that Friendship Day nears, and that the best way to be friends is by buying and gifting for each other, and that the proof of friendship is the number of cards and presents that one gets.
Indeed the idea of this day has commercial origins. As far back as 1919 Hallmark cards in the United States came up with the idea of celebrating the first Sunday of August every year as Friendship Day. It was intended to be a day for people to celebrate their friendship by sending each other cards and thereby boost the sales. Even today many countries celebrated this day in August.
However 30 July marks what is called International Friendship Day. Interestingly both the origin and the intent of this Day have a non-commercial history.
It began over sixty years ago in Paraguay. Dr Ramon Artemio Bracho was a surgeon who had worked as a doctor in rural areas for many years before he became a military doctor for his national government. Dr Ramon strongly believed that friendship is central in overcoming people’s cultural, political and religious differences. As he recalled, the seed was sown one evening when he was invited by a worker’s union to a meeting to celebrate trees. The doctor was inspired. In his words, “I began to remember what had happened the night before and I told myself how interesting it is, the gesture of the man of having created the day of the tree. In that same instant it came to my mind that friendship is something so important and does not have its day, so it seemed to me an extraordinary idea.” The very next evening, on 20 July 1958, over dinner with close friends in Puerto Pinasco, a town on the Paraguay river, he proposed the idea of a campaign designed to promote the value of friendship in order to foster a more peaceful society. Thus was born the Cruzada Mundial de la Amistad (World Friendship Crusade).Today the World Friendship Crusade is a Foundation that promotes friendship and fellowship among all human beings, regardless of race, colour or religion.
For many years the World Friendship Crusade lobbied the United Nations to recognize and declare an international day to mark the sentiments of the Foundation.
On 5 August 1997, Mrs. Nane Annan, wife of then United Nations Secretary-General Kofi Annan, designated the much loved children’s book character Winnie the Pooh as “Ambassador of Friendship”. This was to encourage young people to learn what they could do to forge ties of friendship and understanding among different cultures to bring about peace and harmony around the world. The books by A A Milne featuring Pooh the little bear and his band of close friends are a beautiful celebration of the simple joys of companionship, loyalty and friendship.
It was on 27 July 2011 that the 65th Session of the United Nations General Assembly declared 30 July as the International Day of Friendship. The United Nations invites all Member States to observe this day in accordance with the culture and customs of their local, national and regional communities, including through education and public awareness-raising activities.
It is a reminder that we are often so caught up in seeing the “otherness” in people that we cannot look beneath, to recognise the “sameness”. A great deal of how we interpret another person’s behaviour and intentions is merely a manifestation of the picture our minds have constructed about them. We assume that we can be only friends with those who are like us, and those that are not, are the “other”. But otherness can also be the most beautiful ground for connection, for it is through the blending of the sameness and the otherness that the rich tapestry of friendship is woven. Openness in thought and deed is the glue of true friendship, not just between individuals but equally cultures, communities and countries.
Today more than ever before, in a topsy-turvy world, we need to remind ourselves of the original intent of Friendship Day as Dr Ramon described it: “I think it is a special day and that it helped or helps people to remember friends in a special way, to be able to cultivate and value more this beautiful feeling that one has towards others.”
While we may not be able to physically meet our friends, while we cannot celebrate with parties and shopping sprees, what enables us to carry on in our respective mental and physical spaces is the comfort of friends and friendship. What better time to be grateful for the gift of friendship that sustains us, and to celebrate the bonds that make our life so much richer?
A friend is one of the nicest things that you can have and one of the best things you can be. Winnie the Pooh