My generation grew up reading comics usually borrowed from lending libraries. Foreign comics were very expensive and there were few parents in our circles who allowed us to buy them often. Maybe once or twice a year.
These precious comics therefore, were read and re-read and savored cover to cover. The last few pages would often carry ads for a fascinating variety of knick-knacks and gimcracks, of which the most fascinating were the quirkily illustrated ads for ‘Sea monkeys.’ Just add the contents of the package to a tank of clean water the ads promised, and lo and behold, in a few seconds or minutes (I forget which), your tank would have these fascinating little creatures swimming around.
Digging a little deeper, I found that in fact sea-monkeys are in a way manmade creatures. They were ‘invented’ in the 1950s and are a hybrid breed of brine shrimp (Artemia NYOS, a hybrid of Artemia salina) created artificially by a person called Harold von Braunhut. Traditionally used as fish food, von Braunhut felt that brine shrimp could easily be maintained in home aquaria, and used to foster a love of nature among children and help them observe nature. He set about experimenting and found a way through which his hybrid shrimp could be preserved in dry conditions, and brought back to life when they came in contact with water. He patented the process, which is still a secret today. Sea monkeys are translucent and breathe through their feathery feet. They start life with one eye, and then in the course of time, develop two more. Von Braunhut named them ‘sea monkeys’ because of their monkey-like tails. Initially, these creatures lived only for a month or so, but with the help of marine-biology experts, he was able to create creatures which live up to two years.
Von Braunhut introduced them commercially in 1960 under the name ‘Instant Life’.
But marketing the concept and the product was not easy. No toy shops or pet shops would stock them. So von Braunhut came out with the idea of advertising them in comic books, to be bought directly from the company. Sales took off and never looked back! Generations of children in the US have kept sea-monkeys and become acquainted with the wonders of nature through observing them, caring for them and nurturing them. They are still very much an in-demand product.
Sea monkeys did not just find their way into homes and hearts. 400 million of them accompanied astronaut John Glenn to space. Sea monkeys even had their own TV show in the ‘90s revolving around the adventures of three microscopic sea monkeys which are enlarged to human size by a Professor. They have also featured in several TV shows and movies including The Simpsons. Needless to say, there are also several internet fora which discuss these creatures. Sea monkeys have their own Day too—May 16th is marked as National Sea Monkey Day in the US.
Sea monkeys continue to be ‘manufactured’ and sold, and are quite popular even today. They are available on the company site http://www.sea-monkeys.com/, as well as on Amazon, including in India. I am not sure if they are still advertised in comics though!
I have to confess that in my confused mind, for a long time I thought sea-monkeys and seahorses were the same. It was only many, many years later that I realized they were completely different. Sea horses are more bonafide– any of about 50 species of marine fishes allied to pipefishes.
Happy belated Sea Monkey Day!