Two weeks ago, we dipped our toes into the pastel-hued wonderland of Japanese stationery. This week, starting from Japan, we do a world-trip of Stationery Expos.

Japan: Two Shows, Two Personalities

Japan doesn’t just have one stationery expo—it has two, each with its own character.

The Japan Stationery Show, held every November in Tokyo, is the country’s premier industry fair. Here, manufacturers reveal their latest innovations: notebooks that open perfectly flat, mechanical pencils that never break lead, and pens that glide like a brush. It is also home to the coveted Stationery of the Year awards, which often set the trends for the year ahead. Though businesslike in its purpose, the show is open to consumers too, making it a buzzing space where industry professionals and stationery fans meet.

The Stationery Girls Expo (Bungu Joshi Haku), by contrast, is pure celebration. Launched in 2017, it caters to bungujoshi—literally “stationery girls,” a term now used for anyone who adores stationery as a lifestyle. Here, washi tapes in hundreds of designs, pastel highlighters, limited-edition pens, and playful planners dominate the stalls. The mood is festival-like—queues of eager shoppers, arms full of bags, and excited chatter about the season’s “must-have” notebook. If the Japan Stationery Show sets the industry agenda, the Stationery Girls Expo captures the culture of stationery—personal, expressive, and joyful.

With the cheerful tagline “the most enjoyable event for stationery lovers,” this expo is playful, creative, and community-driven. Its name might suggest it’s just for girls, but the event welcomes anyone with a soft spot attractive staionary. Spread across several days in Tokyo and Osaka, it has grown into Japan’s largest stationery festival, drawing nearly half a million visitors cumulatively.

The expo is also known for its Bungu Joshi Awards, where visitors vote for their favorite products—categories range from Tokimeki Design (heart-fluttering design) to Heart-throbbing Convenience (products that spark delight through functionality). The audience becomes part of the show, giving the event a democratic, festival-like atmosphere.

What’s especially interesting is the shopping system. Each visitor is given a transparent bag at entry. As they wander through stalls, they pick up treasures and drop them into their bag, paying for everything at a central cashier. It’s a clever system that avoids long queues at individual stalls and keeps visitors free to browse. The expo also offers exclusive merchandise only available on-site—tiny rewards for the true devotees.

Germany and USA

Germany’s Paperworld (now merged with Ambiente), has for decades set the global benchmark. Here the focus is on sustainability, efficiency, and innovation. Think paper made from stone, packaging that biodegrades in weeks, and pens that feel like sleek machines. It is vast, professional, and very B2B—corporate buyers and distributors scanning stalls with intent.

Then there’s the US National Stationery Show (NSS) in New York. This one feels closer to Japan in spirit—independent designers, hand-illustrated journals, greeting cards that are art in themselves. The joy of paper and pen as a form of self-expression is what binds the NSS community.

India: Now taking Mainstage

And, did you know, India has its own Expos too—two of them!

A Stationery Fair has long been part of the well-known Delhi Book Fair. Last month saw not only the 28th Delhi Book Fair, but also the 24th Stationery Fair at Bharat Mandapam. “Besides promoting books of all genres, the aim is to focus on providing students with educational books and stationery,” says Hema Maity, general manager, India Trade Promotion Organisation (ITPO).

The newer entrant is the Stationery & Write Show which debuted in 2019 in Mumbai, co-located with gifting and lifestyle fairs. That first edition saw 272 exhibitors and over 12,000 visitors—a remarkable start for a new platform. By 2022, the event had grown into a three-in-one showcase—Paperworld India + Corporate Gifts Show + Interior Lifestyle India—drawing nearly 15,000 trade visitors and 215 exhibitors. Fast forward to 2025, and the growth is striking: 18,000+ visitors from 285 Indian cities and 49 countries, with 340+ exhibitors. The annual fair, usually held in late January at the Bombay Exhibition Centre, now rivals international events in scale. It has a Delhi edition too.

And the highlights? Eco-friendly stationery made from recycled paper, cork accessories, even moss-covered desk décor. Alongside these, educational toys, quirky notebooks, and premium pens jostle for attention.

What makes India’s fairs unique is the mood—serious business buyers walk the aisles, but so do college and school students and stationery lovers. It is equal parts trade fair and festival.

The Magic That Endures

Whether in Tokyo, Frankfurt, New York, or Mumbai, expos remind us that stationery is not just about function. It is about beauty, culture, even memory. And perhaps that is why, year after year, these fairs continue to draw thousands: they affirm that ink on paper still carries magic in a screen-dominated world.

–Meena