Last week Meena wrote about Master Craftsmen. From Vishwakarma, the  legendary master architect and craftsman and an era when manual skills were highly respected and valued, to the present day when such skills are not as highly valued, as a result of which skilled craftspeople are increasing hard to come by.  

In an age when manual work, with attention to the minutest detail and quest for perfection is often eclipsed by industrialized mass production, there is a small and surprising band of new-age Vishwakarmas. This is the league of Lego enthusiasts who spend hours and days (and considerable manual dexterity) putting together little blocks to create mind-boggling structures.

Nathan Sawaya is considered to be the first artist to use Lego bricks in fine art. A high-powered attorney, he would come home and build with Lego bricks as a way to relax. Eventually he gave up his law career to dedicate himself to Lego art. Today his sculptures which range from a 20-foot-long Tyrannosaurus Rex skeleton to a tiny tree consisting of one brown piece on the bottom and one green piece on the top, are exhibited in galleries.

A Chinese artist Ai Weiwei recreates classic paintings using Lego bricks. Among these is the famous painting by French painter Claude Monet called Water Lilies. Weiwei has recreated this as a 15-metre-long art piece using 650,000 Lego blocks.

Other artists around the world have used Lego blocks on many occasions to pass a message of social awareness, or simply to entertain the imagination. Street artist Jan Vormann fills in cracks and crevices in damaged walls with Lego building blocks. He calls this ‘art meets functionality approach to repairs’ Dispatchwork. Today there is a worldwide network of people inspired by him who contribute to this creative repair approach.

Lego is usually associated with a children’s hobby kit. It is considered the epitome of an educational toy, and Lego sets have long gained a place at the top of the list of the world’s most popular toys. 

Interestingly the simple interlocking block-shaped toys that we know today as Lego bricks were the invention of a Danish master carpenter and joiner named Ole Kirk Christiansen. In 1932 when Europe was in the throes of the Great Depression, Christiansen opened a small woodworking shop in the village of Billund, with his son Godtfred who was just 12 years old, to manufacture stepladders, and ironing boards from left-over wood. They soon expanded their products to include wooden toys like simple yo-yos, trucks and ducks on wheels, made out of birch wood. In 1934 they gave their business the name Lego, a contraction of the Danish words leg godt meaning ‘play well’.

The company soon built its reputation as a high-quality toy manufacturer and business spread. The company itself grew from only six employees in 1934 to forty in 1942. The product line also expanded to include clothes hangers, a plastic ball for babies, and some wooden blocks.

It was in 1947 that the company made the move that would define its future.  Lego bought a plastic injection-moulding machine, which could mass produce plastic toys. By 1949, Lego was using this machine to produce about 200 different kinds of toys, which included a plastic fish, a plastic sailor, and small plastic bricks which had pegs on top and hollow bottoms, allowing children to lock the bricks together and create structures which simple wooden blocks could not. The ‘automatic binding bricks’ as they were called, were the predecessors of the Lego toys of today. In 1953, the automatic binding bricks were renamed Lego bricks. In 1957, the interlocking principle of Lego bricks was born. But these bricks were not too sturdy, and they did not stick firmly to each other.

In the meanwhile Lego had been working on a stud-and-tube design that facilitated the bricks to snap together firmly. They obtained a patent for this in 1958. This was the game-changer. The new system gave children the chance to build something sturdy, without it wobbling, or coming undone. Lego also made sure that new bricks were always compatible with old ones. In fact Lego has not changed the design of its bricks since 1958 when they got a patent for what is called the “universal system” so that each piece is compatible with all other pieces, regardless of the year or set it belongs to.

As the interlocking blocks grew in popularity, it was observed that children used the bricks in innumerable different ways to create more than just single structures. This led to the Lego Sets which had additional components like vehicles, street signs, bushes etc. to create streets and cities. The landmark addition of the wheel (around brick with a rubber tyre) in the 1960s brought in numerous new possibilities. With the production of 300 million tiny wheels per year, Lego out-manufactures the world’s biggest tyre manufacturers! The younger children were roped in to Lego-land with the launch of the larger Duplo bricks for pre-schoolers. 

The 1970s saw more additions to Lego sets–miniature figures (referred to as a minifig) with moveable arms and feet to populate the Lego towns; castles and knights to create a medieval world; pirates to sail on high seas, and astronauts to ride into space, and almost everywhere that a child’s imagination could take it.

The introduction of the immensely popular themes like Star Wars and Harry Potter contributed to the soaring sales, making this a multi-billion dollar industry. However it is heartening to find out that Lego has a strict policy regarding military models. They do not make products that promote or encourage violence. According to the company “Weapon-like elements in a Lego set are part of a fantasy/imaginary setting, and not a realistic daily-life scenario.”

Despite the scale and volume of production, there is no compromise on quality. The process used to mould the bricks is so accurate that only 18 out of one million bricks fails to meet quality standards. The original founder Ole Christiansen believed strongly in the values of creativity, individuality and, above all, quality. The Lego Group’s motto, “Only the best is good enough” was created in 1936, and is still used today.

Today there is a large international AFOL (Adult Fan of Lego) community. One of the challenges in the Lego world is to become a “master builder”. Coincidentally one of the most expensive Lego items is the Taj Mahal set which has over 6000 pieces to construct the Taj Mahal. Where centuries ago master craftsmen toiled with slabs of marble to create this magnificent timeless edifice, today the new master craftsmen work with plastic bricks to create its replicas.

–Mamata